Senior Digital Advertising Specialist

Job Profile: Senior Digital Advertising Specialist

• Location: Voorburg, The Netherlands
• Department: Delivery: Ad Tech & Media
• Reports To: Head of Delivery: Ad Tech & Media (Julien)
• Job Type: Full-Time

Role Overview:

The Senior Digital Advertising Specialist at Incubeta provides advice and support to our Northern European clients and agencies. You work on delivering end-to-end solutions from strategic advice and tactical direction to operational execution.

As a Senior Digital Advertising Specialist, you'll be the go-to expert for our Northern European clients and agencies, guiding their business success across Google's paid advertising platforms (Google Ads, DV360, SA360, CM360).

You also have a deep understanding and expertise in social media advertising platforms like Meta, TikTok, SnapChat, Pinterest, and/or LinkedIn Ads.

You'll leverage your deep knowledge to strategise, create and optimise campaigns, analyse performance, and identify new opportunities. This role requires a strong understanding of the media landscape, excellent communication skills, and fluency in Dutch.

Key Responsibilities

• Oversee the planning, execution, and optimization of digital advertising campaigns across various platforms, ensuring optimal performance and return on investment.
• Act as the primary point of contact for clients, understanding their needs, providing strategic advice, and ensuring satisfaction with services provided.
• Utilize advanced analytics to assess campaign performance, generate insights, and make data-driven recommendations for improvement.
• Develop and implement comprehensive ad tech and media strategies that align with clients' business objectives
• Drive innovation in the use of Ad Tech platforms and media strategies to enhance client campaigns.
• Act as a senior point of contact for key clients, providing high-level strategic advice on media and Ad Tech solutions.
• Build and maintain strong relationships with key stakeholders, including media partners, technology providers, and advertisers.

• Work on data-driven strategies that leverage advanced analytics, audience insights, and campaign performance metrics.
• Use analytics to optimize campaigns and drive improved client outcomes, ensuring high levels of efficiency and effectiveness.
• Stay informed of new technologies and developments in Ad Tech.

Required Skills and Experience:

• Experience: A minimum of 7 years in digital marketing, with a strong emphasis on advertising technology and media strategy.
• Technical Proficiency: In-depth knowledge of programmatic buying technologies, audience targeting, and digital advertising platforms.
• Analytical Skills: Ability to interpret complex data sets and translate findings into actionable strategies.
• Communication: Exceptional verbal and written communication skills, with the ability to convey complex concepts to both technical and non-technical stakeholders.
• Education: Bachelor's degree in Marketing, Business, or a related field; advanced degrees or relevant certifications are advantageous.

About Incubeta:

Incubeta is a digital marketing consultancy with a focus on technology, data, and people. Our specialists build solutions that embrace the power of technology, the truth of data, and a spark of human creativity. We help advertisers, agencies and publishers get the most from digital for their business. As Google’s most experienced EMEA Sales Partner we have overseen hundreds of deployments across the Google Marketing Platform. We do this by addressing ad tech infrastructure, data management, integration, and media management and provide clients with relevant and up-to-date digital marketing services and consultancy.Established in 2001, with offices in 18 countries, we are part of the Incubeta group. A global partnership of leading digital technology, media, and creative specialists. Together, we are experts in end-to-end digital advertising services and media solutions.

Application Process:

If you feel you meet the criteria please kindly submit your resume, cover letter, and portfolio of relevant work. Applications will be reviewed on a rolling basis until the position is filled.Please take note that if you do not receive a response within 2 weeks of applying, you should consider your application as unsuccessful.

Join us at Incubeta to shape the future of digital marketing!