Incubeta

About Incubeta

Incubeta is a global digital marketing consultancy with a focus on bringing together the best people, technology and data. Our specialists build solutions that embrace the power of technology, the truth of data and add a spark of human creativity. We help advertisers, agencies and publishers outperform digital for their business.

As Google’s most experienced Sales Partner we have overseen hundreds of deployments across the Google Marketing Platform.

We know our people are what sets us apart and we strive to provide a diverse and inclusive workplace that helps every individual realize their full potential through a rewarding career. When you speak to us you’ll hear our culture shine through. When you work with us you’ll be an influential piece of what makes us a winner of Campaign Magazine’s Best Place to Work and the “Best Performance Marketing Agency” at the Global Performance Marketing awards.

The Role:

In this exciting role you will be joining part of the Activation team; a team running advanced data-driven dynamic creative projects (DCO / DDC). The projects run across Google’s paid advertising platforms (Google Ads, DV360, CM360, SA360), as social media advertising platforms (Meta, TikTok, Snapchat, Pinterest, LinkedIn) and are managed through DCO Platforms (Studio, Clinch, Smartly).

The Activation team is part of Incubeta’s Creative Hub, an overarching team of specialists that provides creative solutions from strategy and ideation to production and execution. Designers, developers, copywriters, art directors, activation - all under one roof. The Creative Hub supports within the end-to-end solutions our market teams deliver upon.
A Senior Media Ad Tech Specialist demonstrates subject matter expertise on digital ad server solutions, integrations and digital advertising technologies. Additionally the role demonstrates experience in leading internal and external conversations and training and guiding junior team members.

Responsibilities:

You and the team are responsible for the output of projects, products and services we offer to our clients. You demonstrate command and direct accountability for the day-to-day operations of assigned accounts and projects, both internally and externally.
Working closely with our Head of Dynamic Creative Strategy & Activation, you will contribute to the development and execution of strategy on accounts and grow the Activation team by training and guiding junior team members.

What will you do:

  • Become a subject matter expert on Dynamic Creative,
  • Be the go-to expert for delivering end-to-end solutions for DCO projects,
  • Demonstrate command and accountability for the operations, both internally as externally,
  • Provide advice and support to our clients, from strategic advice and tactical direction to operation execution. Be comfortable with leading internal and external conversations and answering questions,
  • Align Media Strategy towards Creative Strategy; become the bridge between the Creative Team and the Client Teams,
  • Manage full activation of Dynamic Creatives (DCO / DDC) projects, across multiple channels,
  • QA Dynamic Creatives projects, pre- and post launch,
  • Analyse Dynamic Creatives projects and bring creative insights to the light,
  • Assist in solutions towards client’s in-house teams or agencies, based on your experience and knowledge, in setting up, activating and reporting on DCO projects,
  • Deliver training to clients and colleagues,
  • Guide junior team members and grow them in knowledge and understanding of our Dynamic Creative offering and ways of working,
  • Technical Support directly to clients and colleagues,
  • Work together with clients to develop and review creative and media strategies that help them grow, achieve goals and make them become more digitally mature,
  • Provide strategic insights for clients to improve and grow their business,
  • Advise clients on technical possibilities of new and existing products/services,
  • Actively seeks for upselling opportunities together with the Head of Dynamic Creative Strategy & Activation.

Knowledge and Experience:

  • Bachelor’s degree or higher in marketing or business related subjects,
  • 5+ years of relevant experience as Digital Advertising Consultant or Specialist,
  • Highly skilled in DCO Platforms (Studio, Clinch, Smartly are a plus),
  • Consulting cross-channel Dynamic Creative projects with the ability to troubleshoot delivery and performance issues and presents solutions internally & externally,
  • Highly skilled in Google Ads and the Google Marketing Platform stack: Display & Video 360, Campaign Manager 360, Search Ads 360,
  • Experience in social media advertising with Meta, TikTok, SnapChat, Pinterest, and/or LinkedIn Ads,
  • Professional demeanor with excellent interpersonal skills,
  • Self-starter type with excellent problem solving skills.
  • Experience with creating, managing and reporting DCO campaigns,
  • Experience at either brands or media agencies (multiple is a plus),
  • You have proven expertise with Google Advertising products,
  • You have a good understanding of the online advertising industry, and knowledge of the underlying technology,
  • Fluency in English language is a must,
  • You are willing to travel & to work in an international environment,
  • You have a pro-active character and love to deliver.

Our promise:

  • Freedom to be authentic,
  • Ownership of your projects,
  • Making a positive lasting and real impact on our business, colleagues and clients,
  • Be part and contribute actively to our global growth,
  • A dedicated personal growth program within a like minded team of digital marketing experts to learn from and have fun with,
  • Awesome colleagues & awesome clients,
  • An international, fast-paced job with interesting development opportunities,

Incubeta Company Values:

  • Earn Trust: Focused on maintaining and increasing customer focus, works with the customer in mind earning trust along each step with clients and colleagues
  • Help Others Succeed: Makes an active contribution to a joint result (organizational target) or to resolving problems or conflicts. Think in terms of possibilities. Is able to solve issues and problems in a timely and effective manner, working as a team.
  • Dare to Lead: Is willing to improve individual performance and stimulate others to act accordingly. Setting the standard and example. Being solution driven.
  • Exceed Expectations: Carries out tasks without help from others; takes command of problem situations and aims to achieve more than the basic requirements

      Equal Opportunity Employer:

      Incubeta is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

      Application Process:

      Applications will be reviewed on a rolling basis until the position is filled.Please take note that if you do not receive a response within 2 weeks of applying, you should consider your application as unsuccessful.



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