Role Overview:
As an (Junior/Mid) Implementation Specialist in the Analytics and Data team, you will be responsible for the technical enablement of Analytics solutions via Tag Managers, Analytics Platforms and other marketing software across all in-market teams.
Responsibilities include:
- Scoping of solutions for tracking implementation:
- Implementation of tracking solutions
- Technical audits across Analytics, Tag Manager, and Data Layer Implementation
- Adhoc technical implementation support and troubleshooting on existing implementations for retainer clients
- Maintenance of existing documentation for retainer clients
- Stay up to date and educated on latest products and trends in measurement
- Deliver tasks on time and at a high quality, using Incubeta communication channels and processes
Place within the Organisation
- Reports to the Head of Data & Analytics in the Analytics and Data Team from Northern Europe and .
- Works with the global Ops team, international Analytics teams, local and global Commercial teams and global Consultants (local and international).
Required Skills and Experience
An Implementation Specialist should be comfortable implementing Digital Marketing platform tracking solutions utilizing Google Tag Manager and Google Analytics (GA4 and Universal) and should be able to adapt to any new platforms that our clients use. A key component of the role is to be able to troubleshoot issues and find solutions in a quick and efficient manner. In order to successfully perform this role, you will need the following hard and soft skills:- please note that if you don't have experience in all of the points please apply anyway.
Hard Skills
- Google Analytics Implementation
- Google Tag Manager Implementation
- Deep understanding of Google Analytics, GTM and dataLayers in order to conduct Audits and Recommendations
- Measurement Plan Setup
- GA4 Measurement Plans
- GA4 Set Up
- Advanced Google Sheets / Excel
- DataLayer Provision and Recommendations (E-commerce and Non E-commerce)
- Troubleshooting
- JavaScript, CSS and HTML skills
- Consent Tracking
- Knowledge of Digital Marketing strategy / online acquisition channels and attribution
Soft Skills
- Ability to think and act independently as well as collaboratively.
- Relentless enthusiasm and highly reliable.
- Ownership driven, pro-active to self-learn and make progress.
- Confidently deal with enquiries around analytics from and establish influential relationships with both internal and external stakeholders.
- Strong technical communicator - able to turn complex technical concepts into simple and easy to understand concepts for both internal teams and clients.
- Exceptional attention to detail and pride in any work produced.
- Ability to work in a fast paced, dynamic, pro-learning environment on multiple priorities simultaneously. Strong ability to prioritize and manage own time as well as assisting teams where needed
- Excellent problem solving skills
- Display honesty and integrity at all times
- Accountable for your actions even when making mistakes
- Organized and detail oriented
- Be approachable and open to constructive feedback
- Display a hunger for knowledge and a willingness to learn for any situation
Benefits of working with us
- Working with exciting clients and worldwide enterprise companies alike
- Multilingual and multicultural teamwork
- Freedom to be authentic
- Ownership and accountability for all your projects
- Awesome colleagues & awesome clients
- An international, fast-paced job with attractive professional development opportunities
- Opportunity to grow in a startup environment