This will be a hybrid position, in the Baltimore or NYC metro areas.

As the Director of Analytics: USA, you are responsible for managing the analytics offering in the United States in line with industry and Incubeta global standards. You and your team will be responsible for delivering best-in-class analytics solutions to our clients using Incubeta’s Global Analytics Menu of Services. You will also be responsible for driving the team to build their skillset and our offering in the US and ensuring that both you and they are well-equipped to deliver all of the services that we offer. As part of your role, you will also be responsible for personally delivering to tier 1 clients where you are the best fit.

Salary range: $135,000 - $175,000 per year

You are required to:

  • Manage the US Analytics Team
  • Set and drive best practices across the team across all areas
  • Maintain an environment of learning and growth in the team
  • Ensure all analytics clients are being serviced to the highest standards and they are set up for future success with all implementations that we do
  • Grow Analytics clients and look for new opportunities
  • Working closely with other teams in Incubeta US offices and global teams
  • Train and share knowledge both with your own team and the wider office
  • Manage Tier 1 clients
  • Deliver analytics training

Place Within The Organization

  • Reports to the VP of Analytics
  • Works with the media, commercial, consultancy, creative, and sales teams

Knowledge And Experience

Required Skills And Experience

As a Director of Analytics, you are required to set best practices for analytics implementation and data collection for your team and the US office by staying on top of industry changes and developments. You are responsible for providing your team with frameworks and foundations to allow them to work in a standardized and efficient manner across our US clients. You are responsible for ensuring that the work outputted by your team is of a high standard and in line with the best practices you have set. You are responsible for managing the more complex tier 1 clients and ensuring that your team has the necessary skill sets to deliver on their clients and that the work going out is always at the highest standard possible.

In order to do this, you require the following skills:

Hard Skills

  • People Management and Leadership
  • Project Management
  • Google Analytics Implementation
    • Firebase
    • Google Analytics 4
    • Google Analytics 360 (Universal Analytics)
  • Google Tag Manager Implementation
    • Advanced use of Tags, Variables and Triggers
    • GTM Best practices and naming conventions
    • Utilization of a data layer
    • Utilization of Workspaces and Zones
    • Utilization of tag and variable templates
  • Deep understanding of Google Analytics, GTM and data layers in order to conduct Audits and Recommendations
  • Measurement Plan Setup
    • Macro and Micro Conversion Tagging (across platforms)
    • Google Analytics Events for Audiences
    • Google Analytics Events for Website Optimisations and Reporting
    • Maintenance of Measurement plans
  • GA4 best practices and configuration
  • Advanced Google Sheets / Excel and the use of Supermetrics
  • Datalayer Provision and Recommendations (Ecommerce and Non-E-commerce)
  • Offline to Online Integrations (Data Imports or Measurement Protocol in Google Analytics)
  • Troubleshooting:
    • Ability to support teams to resolve technology/platform problems as well as reporting discrepancies, tracking issues, and any other tech-related issues which affect campaigns including but not limited to:
      • Data Discrepancies in Google Analytics
      • Data Discrepancies between Google Analytics and Integrated Platforms, including BigQuery
      • Google Tag Manager and Website Tag Troubleshooting
      • Confidently debug GTM tagging (Either via Dataslayer, Omnibug, GTM Debugger, or knowledge of JavaScript)
  • Basic JavaScript, CSS, and HTML skills
  • Adobe Analytics Solution Design Reference (preferred)
  • Adobe Analytics Account Setup (advantage)
  • Server-Side Implementation Basics
  • Segment Solution Design Basics
  • Consent Tracking
  • Facebook Conversion API Implementation
  • Knowledge of Digital Marketing strategy / online acquisition channels and attribution
  • Knowledge of Conversion Rate Optimization and related tools like Optimizely
  • Ability to create an enterprise-level Measurement Framework
  • Provide training to internal and external teams; including but not limited to:
    • Google Analytics 360
    • Google Analytics 4
    • Google Tag Manager
    • Firebase
    • Digital Privacy

Soft Skills

  • Ability to think and act independently as well as collaboratively.
  • Ability to mentor and support a junior team member
  • Relentless enthusiasm and highly reliable.
  • Ownership-driven, proactive to self-learn and make progress.
  • Confidently deal with inquiries around analytics from and establish influential relationships with both internal and external stakeholders.
  • Strong technical communicator - able to turn complex technical concepts into simple and easy-to-understand concepts for both internal teams and clients.
  • Strong professional business communication skills: the ability to write a professional email, conduct presentations and speak professionally to clients and teams.
  • Exceptional attention to detail and pride in any work produced.
  • Ability to work in a fast-paced, dynamic, pro-learning environment on multiple priorities simultaneously. Strong ability to prioritize and manage own time as well as assisting teams where needed
  • Excellent problem-solving skills
  • Display honesty and integrity at all times
  • Accountable for your actions even when making mistakes
  • Organized and detail-oriented
  • Be approachable and open to constructive feedback
  • Display a hunger for knowledge and a willingness to learn in any situation

Required Certifications

  • At least a Bachelor's Degree
  • Google Analytics Certification (GA4)
  • GTM Certification
  • Adobe Qualifications would be advantageous

Preferred Certifications

  • GMP Certifications
  • GAds Certification
  • Certified Google Marketing Platform Partners Education (if possible):
    • Design Successful Cross-Stack Architecture
    • Data Capture with Sitewide Tagging
    • Audiences
    • Tech Infrastructure
    • Privacy for Agencies and Partners