Overview of the role:
At Incubeta, you'll be one of the go-to experts for our Northern European and DACH clients, leading end-to-end solutions from high-level strategic planning to hands-on execution. You'll work with some of the biggest names in the industry, guiding their business success across Google's paid advertising platforms with a primary focus on paid search.
As a (Senior) Paid Search Specialist, you will lead the paid search strategy for specific clients and act as the primary subject matter expert for paid search on those clients, creating and executing innovative strategies that drive growth and profitability.
You deliver end-to-end solutions and oversee the full lifecycle of paid media campaigns, from initial strategy and planning to hands-on execution and optimisation in platforms like Google Ads, Microsoft Ads and ideally Search Ads 360.
You provide strategic consultation and use your deep knowledge of the digital media landscape to provide proactive recommendations, troubleshoot complex performance issues, and identify new commercial opportunities for our clients.
You drive client success by partnering directly with clients and internal teams to deliver a high-level of service, ensuring campaigns are not only meeting but exceeding key performance indicators (KPIs).
Required Skills and Experience:
- Bachelor’s degree or higher in marketing or business related subjects.
- 3-5+ years of relevant experience as a Digital Advertising Consultant or Specialist.
- Deep expertise in paid search: You must be highly skilled in Google Ads and Microsoft Ads.
- Experience with the full Google Marketing Platform: Knowledge of Search Ads 360, Display & Video 360 and Campaign Manager 360 is a strong plus.
- Understanding and experience with analytics platforms like GA4 and preferably CRM systems like Hubspot and/or Salesforce.
- Ability to spot commercial opportunities to extend partnerships with clients/agencies.
- Strong communication skills and a team player.
- Strong organizational and time management skills to stay on top of details.
- German or other European language (French, Italian): strong plus.
English: Good written and verbal communication skills. - Analytical skills, proactive mindset and a problem solver.
Incubeta Company Values:
- Earn Trust: Focused on maintaining and increasing customer focus, works with the customer in mind earning trust along each step with clients and colleagues
- Help Others Succeed: Makes an active contribution to a joint result (organizational target) or to resolving problems or conflicts. Think in terms of possibilities. Is able to solve issues and problems in a timely and effective manner, working as a team.
- Dare to Lead: Is willing to improve individual performance and stimulate others to act accordingly. Setting the standard and example. Being solution driven.
- Exceed Expectations: Carries out tasks without help from others; takes command of problem situations and aims to achieve more than the basic requirements. Goes above and beyond the basic expectations of the role and the business.
Equal Opportunity Employer: Incubeta is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Application Process:
Interested candidates should submit their resume, cover letter, and portfolio of relevant work. Applications will be reviewed on a rolling basis until the position is filled. Please take note that if you do not receive a response within 2 weeks of applying, you should consider your application as unsuccessful.
Join us at Incubeta to shape the future of digital marketing!